Prashanth Godrehal

Your team has better tools than ever. They're still making the same bad calls.

I help leaders and their teams make better decisions — by combining AI with the science of how people actually think. Three ways I do it. One idea underneath all of them.

Founder, GrowthAspire · India’s only Cialdini Institute Gold Partner · Berkeley Haas · Author of two books · 17 years at Samsung & Motorola · 90+ companies served

Prashanth Godrehal

Currently

Building AI decision systems and running the Judgment Lab for CXOs.

What I keep seeing

“Everyone is buying AI. Almost nobody is getting better at deciding what to do with what AI gives them.”

How I help

I do three things.

AI alone won’t fix bad decisions. Gut instinct alone doesn’t scale. I help you use both — through whichever path fits where you are right now.

Build AI

AI agents that sell for you

For sales teams & founders

I build AI sales agents trained on your way of selling — your voice, your approach, your best moves. They handle prospecting, objections, and follow-ups so your team focuses on the deals that matter.

You get: revenue your team is currently losing

Think Better

Help your team make better calls

For leaders & their teams

A 90-day program where your
leadership team learns to use AI
well and make sharper decisions. Not another course on prompts — a real change in how your people think and act.

You get: a team that uses AI well — not just
fast

Lead with Influence

Get people to say yes -- the right way

For teams that sell, lead & negotiate

I’m trained by Dr. Robert Cialdini — the world’s top expert on why
people say yes. I teach his methods to leaders and sales teams so they can persuade honestly and close more deals without pressure.

You get: trust that wins business, not tricks
that lose it

Build AI

AI agents that sell for you

For sales teams & founders

You get: revenue your team is currently losing

Think Better

Help your team make better calls

For leaders & their teams

A 90-day program where your
leadership team learns to use AI
well and make sharper decisions. Not another course on prompts — a real change in how your people think and act.

You get: a team that uses AI well — not just
fast

Lead with Influence

Get people to say yes -- the right way

For teams that sell, lead & negotiate

You get: trust that wins business, not tricks
that lose it

Build AI

AI agents that sell for you

For sales teams & founders

You get: revenue your team is currently losing

Think Better

Help your team make better calls

For leaders & their teams

A 90-day program where your
leadership team learns to use AI
well and make sharper decisions. Not another course on prompts — a real change in how your people think and act.

You get: a team that uses AI well — not just
fast

Lead with Influence

Get people to say yes -- the right way

For teams that sell, lead & negotiate

You get: trust that wins business, not tricks
that lose it

Not sure which path fits? Start with a conversation. I’ll help you figure it out.

My story, short

17 years at Samsung and Motorola. Led the team that launched the world’s first ARM-based Chromebook. Since 2015, an entrepreneur. Built a startup (TaxiBay — 82 agencies, 4,500 vehicles). Helping leaders across 90+ companies across IT, pharma, and manufacturing and working with founders of startups for scaling
business.

Every time something went wrong, I found the same thing underneath:business.

It wasn’t the product. It wasn’t the tech. It was how people were making decisions.

That’s what led me to Dr. Robert Cialdini — the world’s top expert on why people say yes. We are India’s only Cialdini Gold Partner. Not to learn sales tricks, but because his work explains how people actually make choices when they’re unsure. And that’s what every leader deals with, every day.

Now I build the tools and run the programs that help leaders and their teams get better at the thing that matters most: making good calls and leverage. AI for execution and human mind for judgement

Published work

I wrote two books about why smart people make bad choices.

The Power of We

A Unity Blueprint for aligning teams around shared mission. Built on Cialdini’s most powerful principle.

Decoding Decision Science

The brain science they never taught in school. How biases and heuristics shape every decision.

Speaking

I give talks that change how people think -- not just what they know.

For conferences, team offsites, and leadership summits. Each talk is built around a real insight — not motivational fluff.

Why AI Alone Won't Save Your Business

The tools are getting smarter. But are your people getting better at using them? A talk about the gap between AI speed and human judgment.

45–60 min keynote

The Five Decisions AI Can't Make for You

There are choices that still need a human — ethical calls, big bets, people decisions. Here’s how to get better at them.

30–45 min talk

How to Get People to Say Yes -- Without Pressure

Cialdini’s 7 principles of influence, applied to real business situations. For sales teams, leaders, and anyone who needs to persuade honestly.

Workshop or keynote

The Power of We -- Getting Teams Aligned When Things Are Uncertain

Based on my book. How to build real unity in a team — especially when the market, the org, or the
strategy is shifting.

Keynote or team offsite

Free resources

Read, watch, or listen -- before you decide anything.

I share my thinking for free. No gates. No email walls. If something here helps you, that’s the point.

Watch

12 min

Why Most AI Projects Fail After 90 Days

It’s not the tech. It’s the decisions people make about the tech.

Read

7 min

5 Thinking Traps That Cost Leaders Real Money

The biases you can’t see are the ones doing the
most damage.

Watch

15 min

Cialdini's 7 Principles -- Explained Simply

The science of why people say yes. In plain English, with real examples.

Habits for Change

A short weekly email about making better decisions.

No hacks. No listicles. Just one idea each week that might change how you think about a problem you’re already facing.

Wednesdays. 4 min read. Unsubscribe anytime.

Next step

Let's just talk.

No slide deck. No sales script. Just a real conversation about what you’re working on and whether I can help. If I can’t, I’ll say so.